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http://www.marketingprofs.com/ea/qst_question.asp?qstid=14132

http://dechert-hampe.com/index.php/our-experience/142-go-to-market-framework

http://www.marsdd.com/2013/02/05/the-seven-step-go-to-market-strategy/

Your go-to-market strategy should address the following questions:

• Where do you fit in the value chain?
• How will your sales team be structured?
• What is your customer’s buying process?
• How will you educate customers about your solution?
• What makes you different from the competition?

Γρήγορο video - presentation

http://www.marsdd.com/video/go-to-market-strategy-quick-hits/

Lecture slides:
http://www.slideshare.net/MaRSDD/speaker-slides-jan-30 - ενδιαφέροντα case studies - καλύτερη κατανόηση GMT

1. Negotiation plays an important role in purchase decisions and being prepared is your key to success.
2. Partnerships are important in helping spread the word about your product. Learn more about how to leverage